About FMCG

About-Us

 Fast moving consumer goods (FMCG) -: Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly, and at relatively low cost. Examples include non-durable goods such as packaged foods, beverages, toiletries, over-the-counter drugs, and other consumables.

Fast-moving consumer goods, commonly abbreviated FMCG, are non-durable goods that sell quickly. It is considered a unique business model that requires competitive advantages in areas such as manufacturing, branding, advertising and logistics. The following are examples of FMCG product types.

1. Processed Foods -: Processed food such as breakfast cereal
2. Beverages -: Packaged beverages such as fruit juice and bottled water
3. Dry Goods -: Dry goods include things such as coffee, tea, sugar and beans.
4. Prepared Meals -: Prepared ready to foods such as bento boxes. 
5. Cosmetics -: Cosmetics such as hairstyling products.
6. Toiletries -: Toiletries such as toothpaste
7. Over-the-counter Medications -: Basic medications that are available without a prescription
8. Candy -: Candy such as a chocolate bars.
9. Fresh Foods -: Fresh food such as fruits and vegetables that are perishable.
10. Frozen Foods -: Frozen items such as ice cream that require a temperature-controlled supply chain.
11. Baked Goods -: Baked goods such as cookies
12. Consumer Electronics -: Although consumer electronics is typically durable, fast selling ideas such as memory cards or headphones may be considered FMCG.
13. Office Supplies -: Consumable office supplies such as pens and paper.
14. Cleaning Products -: Cleaning products such as baking soda.
15. Clothing -: In some cases, basic clothing such as socks and undergarments are considered FMCG

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Overview: Fast-moving Consumer Goods

1. Type -:  Business Model and Retail

   Business Model-: A business model is the way that a firm captures value. It is a type of fundamental business strategy that forms the basis for companies, products and services. Firms without a viable business model the following are the types of business models.

 Retail -: Retail is the sale of goods and services to consumers using physical locations. It is also commonly associated with other business models such as ecommerce, self-service and hospitality elements such as a department store with restaurants the following are common retail industry business terms.

2. Definition (1) -: Non-durable goods that typically sell quickly.

3. Definition (2) -: Goods that consumers need to buy a regular basis as they are consumable or short-lived.

4 Commonly Known As (FMCG)

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Beverages Division

The Beverages Division boasts of a comprehensive beverage portfolio that includes mineral, flavored and sparkling waters, ice teas and ice coffees, energy and sports drinks, juices and non-alcoholic malt beverages - all in PET, glass and Tetra formats.

We're passionate about raising our market share in a sustainable, responsible, imaginable and profitable way so that we can fulfill our consumers' needs through innovative means today and in the future.

We hope to be the leading manufacturer and marketer of healthy, nutritious and safe dairy products and beverages at the prices of the benefit of all mankind.

We believe this is possible by staying committed to innovation and value-driven, consumer-centric approach to business.

To become the best player in food and beverages industry in india and beyond

We're passionate about investing in emerging economies with a view to adding value to the locally available resources - targeting an end product both for local and world market.

Fast growing with international quality products like Packaged Drinking Water, All types of Mango Juice, Lemon Juice, Apple Juice, Orange Juice, Jeera Water, ETC. This is part of Mayrra group of Industries. Other activity of this group is dealing with Agro based products, Engineering items in Automobile sector also deals in IT sector too.

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Tea and coffee division

Mayrra Beverages has embarked on a dynamic journey to become the largest 'fresh milk - roasted coffee beans vending chain' with a distinct brand identity of its own. Today, we have become the largest player in the segment with 1.5 billion cups of coffee and 50,000+ installations across 20000+ clients. And for us, this is only the beginning!

Research has shown that providing employees with fresh coffee and tea increases productivity in any office. A vending machine, which dispenses fresh coffee at the touch of a button, thus becomes an absolute necessity. That's why we bring you the finest gourmet coffees from around the world, right where you are. Our presence across various formats consists of corporates, government bodies' offices, hotels and restaurants, automobile showrooms, jewelry showrooms and apparel stores, airport lounges, railway stations, road transport hubs, petrol stations, malls, schools, colleges, hospitals and our clients span top IT sector companies, banking and finance sector companies, premium 5 star hotels, telecom, media & advertising, co-working, real estate, among others. In a nutshell, our network is spread wide with an understanding of the functioning of each one. We understand the market from the ground level and customize our proposal from client to client so finally one can just relax and have a cup of coffee, tea or any other hot beverage at the touch of button!

Tea -: We bring you the goodness of freshly brewed tea carefully packaged to save the freshness and flavor.

Black Tea -: You can never go wrong with black Prized for its unique flavor and aroma; our black teas come in a variety of flavors like Assam, Cardamom, Ginger and Masala.

Ginger Tea -: A flavor that reminds you of your mother's kitchen. This brisk tea has natural antioxidants which keep flu at bay.

Cardamom Tea -: A throwback to your childhood this tea is earthy and cooling with a quintessentially Indian flavor.

Masala Tea -: An all too familiar bouquet of flavors from the spice bazaars of India Balmy Afternoons and Breezy Evenings are made of this.

Assam Tea -: Made for the quintessential tea lover, this blend from Assam is malty, strong-bodied and full of flavor.

Premium Black Teas -: You can never go wrong with black Prized for its unique flavor and aroma; our black teas come in a variety of flavors like Assam, Cardamom, Ginger and Masala.

Premium Black Teas

English breakfast -: An uplifting blend of carefully selected teas of the highest quality. The ideal cup after that hearty Sunday breakfast.

Premium Black Teas

Earl Gray -: A unique, fragrant blend of black teas and essential oil of Bergamot. This flavor is like taking a walk in the garden.

Herbal blends -: For a quick shot of good health, select from our Tulsi and Green Tulsi options. Perfect for those on a detox or those who simply love the taste and goodness of India's famed herbal plant.

Green Teas -: Revel in the goodness of green A classic favourite - our portfolio of green tea spans across unique variants like Green Ginger, Green Mint and Ginger Mint Lemon, apart from the classic Green tea.

Green Tea -: The universal choice for those times when you need to slow it down A perfect way to bring on that feeling of wellness.

GREEN TEA Lemon -:  A blend of flavors that is bold yet soothing this is your shot of vitamin c and antioxidants all in one.

GREEN TEA Ginger -: An immunity boosting tea with those spicy overtones you know so well. A balanced brew that's light and earthy.

GREEN TEA Mint -: A soothing blend of comfort and freshness A flavor that makes your feet up and forget the world.

GREEN TEA Ginger Mint Lemon -: A mélange of earthy, fresh and citrusy flavors. A Flavor Party with a delicious tinge of fresh mint.

GREEN TEA Lemon Honey -: Tea that doubles up as a health potion An ancient combination of lemon and honey that can never go wordlist of cleaning products. This is a list of cleaning products and agents. Cleaning agents are substances (usually liquids, powders, sprays, or granules) used to remove dirt, including dust, stains, bad smells, and clutter on surfaces.ng.

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Cleaning Product division

List of cleaning products. This is a list of cleaning products and agents. Cleaning agents are substances (usually liquids, powders, sprays, or granules) used to remove dirt, including dust, stains, bad smells, and clutter on surfaces.

Having your hands wet for a long time or having them frequently wet during the day can irritate your skin leading to dermatitis. Some ingredients in cleaning products can cause skin allergies and asthma. Some cleaning products are corrosive and can cause skin burns and eye damage.

Weaker bases are often used as cleaning products, like household ammonia used to clean windows. We don't find many bases in our foods because they taste bitter—think about the taste of soap! Chemists use a scale known as the pH scale to indicate the amount of acid or base present in a solution.

Cleaning agents are substances (usually liquids, powders, sprays, or granules) used to remove dirt, including dust, stains, bad smells, and clutter on surfaces. Purposes of cleaning agents include health, beauty, removing offensive odor, and avoiding the spread of dirt and contaminants to oneself and others.

The best toilet bowl cleaner I've come across in these situations is muriatic acid. This is a very powerful chemical that should be used with great care and respect. The fumes are very nasty, and the acid can easily cause skin burns and ruin fabrics that it soaks into         

1.  Water, the most common cleaning agent, which is a very powerful polar solvent.
2.  Soap or detergent
3. Ammonia
4. Calcium hypochlorite (power bleach)
5. Citric acid
6. Sodium hypochlorite (Liquid bleach)
7. Sodium hydroxide
8. Acetic acid

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Bakery Division

IN 2018 Mayrra acquired a family-owned and operated bakery with a focus on fancy tea cookies. Our commercial bakery offers a wide array of seasonal, every day and special occasion cookies. Along with retail-ready packaged cookies, Three Saints Bakery features a full-scale self-service cookie bar program with customizable components and convenient container options, ready to add a new dimension to retailer bakeries

Today, the Mayrra Company remains a family owned and operated business that focuses on the import, production and distribution of Indian specialty foods. With production facilities and distribution centers around the country, Mayrra is fully integrated in the areas of Olives & Antipasti, Indian grocery, value-added produce and specialty cookies. The foundation of our success and continual growth is our skilled product sourcing and product development. Our team of culinary experts is constantly on the move, innovating new products, researching food trends and developing recipes to showcase those products.

Our unique and innovative business model serves national and local retailers, foodservice, club stores and industrial channels for the Mayrra brand and selects private retailer brands. The Mayrra difference is our ability to expertly execute full-service programs from inception to sell-through, including planning, product selection, pricing, creative sales events, POS materials, store signage, cross-merchandizing ideas and more. To execute, Mayrra boasts a dynamic and ever-expanding national sales force, an expert team of merchandizers and an innovative in-house marketing department that serves to expand the brand reach and drive incremental sales storewide via our long-term retailer partnerships.